GEO is earning the citation. We find the pages ChatGPT, Claude, Gemini and Perplexity read for your buyers' questions, build the ones you are missing, correct the ones that are wrong about you, and get you onto the ones that will not list you. Checked weekly, $499 per brand per month.
Generative engine optimization (GEO) is the practice of earning citations in the answers that search-backed AI assistants generate, such as ChatGPT search, Google AI Overviews and Perplexity: structuring pages so an engine can quote them, and getting a brand's facts onto the third-party sources those engines read when they build an answer.
Each vendor documents a little of this, and the rest shows up in the answers themselves. The documented part, as of October 8, 2026:
What the vendors do not document, the weekly checks do: which pages the assistants actually read for a given buying question. Across the scans we have run this autumn, the pattern repeats in every category. The assistants read roundups and list posts, review and comparison sites, directories, retailer product cards and the rivals' own pages, and they quote whichever of those states the fact plainly. A brand's own site is read when the question is about the brand by name, and rarely when the question is about the category. That gap is the whole job.
The engines quote whichever page states the fact plainly. The program makes sure that page is yours, or says what you need it to.
For each of your 50 questions, the weekly check records which domains each assistant read and who owns them: you, a rival, a community thread, or an independent site. The sources table is the work plan.
One question, one page: the plain answer near the top, the comparison table, the numbers with their sources, the FAQ in the buyer's words. Up to ten a month, delivered ready to publish.
When an assistant repeats a stale price, a wrong city or a competitor's claim, we trace it to the page it read and request the correction there, then re-check until the answer changes.
Up to 20 listing and inclusion requests a month to the roundups, directories and review sites the answers cite, followed up and logged; up to one secured placement a month where a source will not list you.
The dashboard counts the answers that read your domain, the answers that offer you, and the answers that name you first, each opening the answers behind it.
Comparison and alternatives questions decide the shortlist; review sites and roundups write the answer unless your pages do.
Read more →Category roundups, retailer product cards and the one-year-warranty line: where product answers come from and how to get into them.
Read more →Directories, awards lists and your own case pages feed the answers; the brand question is where the caveats live.
Read more →Local map cards, review counts and one competitor's roundup decide most answers in a city; the fixes are small and specific.
Read more →Run the weekly check and the fixes for your clients under one roof, with every count opening its answers.
Read more →What the assistants say when asked if you are legit, which records they quote, and how to correct the ones that are wrong.
Read more →SEO wins a position; GEO wins a citation. The engines that generate answers still start from a search index, so a page that cannot be crawled, indexed and shown with a snippet is out before the answer is written. Past that gate the tests diverge. A results page rewards the page that best matches the query; a generated answer rewards the page that states the specific fact the engine needs, in a form it can lift, on a site it already trusts for that category. GEO work therefore spends as much time on the third-party sources (the roundup that lists sixteen rivals and not you, the directory entry with no city, the review site a rival owns) as on your own pages.
Answer engine optimization narrows the brief to one page and one question: write the answer so plainly that an assistant or an answer box lifts it whole and attributes it to you. GEO is the wider campaign that gets a brand cited across many answers. The two meet on the page: the comparison page that earns the citation for "best X for Y" is the same page that answers "is X worth it" in its first forty words. Rightcited runs one program for both and reports one set of counts.
Generative engine optimization (GEO) is the practice of earning citations in the answers that search-backed AI assistants generate: structuring pages so an engine can quote them, and getting your facts onto the third-party sources those engines read. The measure is whether an answer names and cites you, not where a link ranks.
They describe two ends of the same job. GEO is about being cited in generated answers; answer engine optimization is about being the answer to a specific question. In practice one program covers both: the comparison page that gets you cited for 'best X' is the same page that answers 'is X worth it' plainly enough to be lifted.
ChatGPT with search on, Claude with web search, Gemini and Google AI Overviews, and Perplexity. Rightcited checks the first four assistants weekly; AI Overviews behave like Gemini on the page side and are covered by the same work.
Google says no for its own features: "Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add." We add the ordinary schema that helps rich results and a plain-facts page for assistants because they cost little, and we never sell them as the lever. The lever is the content of the pages the assistants read.
No. Every page, rewrite and correction is delivered ready to publish, and you publish it. The third-party work (listing requests, corrections at the source, placements) is ours to do and is logged for you with dates.
Core is $499 per brand per month, month to month, with the work included: up to ten pages, up to 20 listing and inclusion requests and up to one secured placement a month, the 50-question weekly check on all four assistants, the dashboard and the work log. Grow is custom. The AI Page Check runs one page through all four assistants for $2.99.
Pages the assistants read with search on can be picked up within days of publishing; a correction at a third-party source takes as long as that site takes; a placement is weeks. Nothing is marked fixed until the weekly check shows the new answer holding on two consecutive checks.
Or start smaller: the AI Page Check runs one page through all four assistants for $2.99.