Answer engine optimization

Answer engine optimization, done for you.

AEO is being the answer. We write the pages that state what your buyers ask, plainly enough for ChatGPT, Claude, Gemini and Perplexity to lift, and we check every week whether they did. $499 per brand per month, month to month.

Checked weeklyChatGPTClaudeGeminiPerplexity
Definition

Answer engine optimization (AEO) is the practice of becoming the answer rather than a result: writing pages that state the answer to a specific buyer question plainly, with the evidence beside it, so that AI assistants and answer boxes lift the statement whole and attribute it to the business that published it.

How the four answer engines choose what they lift

Each vendor documents a little of this, and the rest shows up in the answers themselves. The documented part, as of October 8, 2026:

  • ChatGPT has a search crawler, OAI-SearchBot, that OpenAI says is "used to surface websites in search results in ChatGPT's search features"; a site that blocks it "will not be shown in ChatGPT search answers". The training crawler, GPTBot, is a separate setting, and OpenAI says each setting "is independent of the others". Product results, OpenAI says, "are selected independently by ChatGPT and are not ads". developers.openai.com/docs/bots, help.openai.com, read October 8, 2026
  • Claude uses Claude-SearchBot, which Anthropic says "navigates the web to improve search result quality for users", and Claude-User for the page fetches that happen "when individuals ask questions to Claude"; blocking either "may reduce your site's visibility". ClaudeBot, the training crawler, is a third, separate agent. support.claude.com, read October 8, 2026
  • Gemini and Google AI Overviews need nothing beyond ordinary Search eligibility: "There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary." Both build a response with a "query fan-out", "issuing multiple related searches across subtopics", which is why a page that answers one narrow question gets lifted. Google-Extended controls Gemini training and grounding and "does not impact a site's inclusion in Google Search". developers.google.com, pages dated 2025-12-10 and 2026-07-10
  • Perplexity says PerplexityBot "is designed to surface and link websites in search results on Perplexity" and "is not used to crawl content for AI foundation models"; answers are built from "top-tier" and "authoritative" sources with numbered citations. docs.perplexity.ai, perplexity.ai/help-center, read October 8, 2026

What the vendors do not document, our weekly checks do: which pages the assistants actually read for a given buying question. Across the scans we have run this autumn, the pattern repeats in every category. The assistants read roundups and list posts, review and comparison sites, directories, retailer product cards and the rivals' own pages, and they quote whichever of those states the fact plainly. A brand's own site is read when the question is about the brand by name, and rarely when the question is about the category. That gap is the whole job.

The method

How an AEO page gets written, and checked.

An assistant lifts the sentence that answers the question. The page exists to put that sentence where the assistant will find it, and to earn the trust to quote it.

STEP 01

Find the question you are absent from

The weekly check lists the buyer questions where no assistant names you, which pages they read instead, and who is named first. The page order follows that list.

STEP 02

Write the answer first

Forty to sixty words at the top that answer the question as a buyer asked it, in plain language, with the number or the name in the sentence. Everything else on the page supports that paragraph.

STEP 03

Put the evidence beside it

The comparison table, the prices with the date they were checked, the policy quoted from the policy page, the review count with its source. Assistants quote what they can verify on the same page.

STEP 04

Ask the questions buyers ask

An FAQ in the buyer's words, each answer complete on its own, marked up so an assistant can read it as question and answer.

STEP 05

Check whether it was lifted

The next weekly check shows whether the assistant read the page, quoted it, and named you; the dashboard counts it, and the answer is archived so you can read the exact sentence it used.

By business type

The questions differ by category.

AEO against the alternatives

AEO vs SEO, and AEO vs GEO.

AEO vs SEO

An SEO page is written to rank for a keyword; an AEO page is written to be quoted for a question. Both need the same technical floor (crawlable, indexed, eligible for a snippet) and after that they part ways. A ranking page can afford to open with context and arrive at the point by paragraph four; an answer page states the point in its first sentence, because that is the sentence the assistant lifts. Google's own guidance confirms the floor is shared: no special files, markup or chunking are needed for its AI features, and "the best practices for SEO continue to be relevant".

AEO vs GEO

Generative engine optimization is the campaign: being cited across many generated answers, which means the third-party sources as much as your own site. Answer engine optimization is the page: one question, answered so plainly it gets lifted. Rightcited runs both inside one program, because a page that gets lifted for "how much does X cost" is also the page a roundup links to and an assistant cites for "best X", and the weekly check measures both outcomes with one set of counts.

Proof

Answers, counted.

100,000+
AI citations earned by the SEO Stuff team
The same team runs Rightcited. Four engagements, with the counts.
38 to 920
ChatGPT citations, a precious-metals dealer
In under a year, from an archived library of long essays to pages shaped the way assistants quote. Independent citation index, Aug 2026
0 to 823
Google AI Overview citations, a telehealth company
A health category where assistants cite conservatively; corroboration across the sites they read did it. Independent citation index, Aug 2026

Four engagements, with the before and after counts

Questions

Asked before buying. Answered straight.

What is answer engine optimization?

Answer engine optimization (AEO) is the practice of becoming the answer rather than a result: writing pages that state the answer to a specific question plainly, with the evidence beside it, so that AI assistants and answer boxes lift the statement and attribute it to you.

Which questions should a page answer?

The ones buyers put to assistants in your category, in their words: best X for Y, X vs Y, is X legit, how much does X cost, does X do Z. The weekly check tells you which of them you are absent from and which pages the assistants read instead; those are the pages to write first.

Is AEO the same as featured snippets?

The craft is similar (a direct answer near the top, a definition, a table) and the audience is wider. A featured snippet is one box on one results page; an assistant's answer is generated fresh for each buyer and draws on several pages at once, so the same plain answer can be quoted across many questions and four assistants.

How long should an AEO page be?

As long as the question. A definition box of 40 to 60 words at the top, the direct answer, then the detail: the comparison, the numbers with sources, the exceptions, the FAQ. The assistants quote the plain sentence and read the rest to decide whether to trust it.

Does Rightcited need access to my website?

No. Every page, rewrite and correction is delivered ready to publish, and you publish it. The third-party work (listing requests, corrections at the source, placements) is ours to do and is logged for you with dates.

What does it cost?

Core is $499 per brand per month, month to month, with the work included: up to ten pages, up to 20 listing and inclusion requests and up to one secured placement a month, the 50-question weekly check on all four assistants, the dashboard and the work log. Grow is custom. The AI Page Check runs one page through all four assistants for $2.99.

How fast does an answer change?

Pages the assistants read with search on can be picked up within days of publishing; a correction at a third-party source takes as long as that site takes; a placement is weeks. Nothing is marked fixed until the weekly check shows the new answer holding on two consecutive checks.

See which of your buyers' questions have an answer that names you.

Or start smaller: the AI Page Check runs one page through all four assistants for $2.99.

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